Marketing
EARNING the In-Person Appointment
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Page load time is an incredibly important factor of website performance. Page load time is widely recognized as a top ranking factor in search engines, and is a key to having a usable website for consumers - particularly on mobile devices. By re-platforming the site, rankings, traffic, usability, and conversion rate sky-rockted.
In addition to setting a better foundation for organic traffic success, a Google Ads (AdWords) program was launched in conjunction with the site launch. Between the Google Ads (AdWords) program and the search engine optimization (SEO) monthly website traffic has increased by 675% per month. The Google Ads program is achieving a CTR greater that 8% and a conversion rate greater than 20%.
Web traffic means nothing to an assisted living organization if it doesn't convert. The website and marketing strategy that was built for O'Neill healthcare converts at 20%, meaning 1 in 5 site visitors enters the sales funnel. This is in part due to the architecture and conversion rate optimization of the site, and in part due to the nature of the traffic being driven by the highly relevant marketing strategy.
We understand the healthcare industry extremely well - and have a track record of partnering with organizations for long term, sustainable growth. Request a Discovery to see how autum can help your organization!
