CASE STUDY

Case Study: O'Neill Healthcare

Assisted Living

September 28, 2021

Website, Google Ads

https://oneillhc.com/

50% Reduction in Page Load Time

Page load time is an incredibly important factor of website performance. Page load time is widely recognized as a top ranking factor in search engines, and is a key to having a usable website for consumers - particularly on mobile devices. By re-platforming the site, rankings, traffic, usability, and conversion rate sky-rockted.

675% Increase in Monthly Traffic

In addition to setting a better foundation for organic traffic success, a Google Ads (AdWords) program was launched in conjunction with the site launch. Between the Google Ads (AdWords) program and the search engine optimization (SEO) monthly website traffic has increased by 675% per month. The Google Ads program is achieving a CTR greater that 8% and a conversion rate greater than 20%.

20%+ Conversion Rate

Web traffic means nothing to an assisted living organization if it doesn't convert. The website and marketing strategy that was built for O'Neill healthcare converts at 20%, meaning 1 in 5 site visitors enters the sales funnel. This is in part due to the architecture and conversion rate optimization of the site, and in part due to the nature of the traffic being driven by the highly relevant marketing strategy.

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