The role search engines play in our industry is undeniable. Choose a marketing partner who knows both search marketing, and the senior living industry inside and out.
Rank higher on search engines so that your facility appears when local families are looking for living and care options for their loved ones. SEO is the highest return on investment for our partners.
Appear in the most valuable real estate on the search engines. Paid advertising through Google Ads is the most direct way to control your facility's visibility in your local market.
Optimization of the Google Business Profile is the key to appearing in the "Local Pack" section of Google. Autum has a data driven approaching to maximizing your rankings.
Search engines are relentlessly driving to reward brands that demonstrate expertise, authority, and trust. Your content is a big ingredient in earning rankings and visits now and in the future.
"If you have any doubt about the current search engine marketing strategy that your facility or broader organization is using, I would strongly encourage you to schedule a discovery call with Autum Digital. It took my facility almost a full year from that first conversation to finally make the decision to work with Autum - but we are very glad we did!
Our team finally has visibility into where our leads come from, what channels create awareness, and what channels help us to book appointments. Autum has helped make our marketing incredibly efficient, and when our beds are full, they have taken that same efficiency to help us create our own pipeline of candidates on the staffing and recruiting side of the house. You owe it to yourself to schedule a discovery!"
No two facilities or local markets are the same. At Autum we take everything we have learned from creating winning search engine optimization and paid advertising strategies for assisted living facilities for the last 15 years and combine it with a fresh, wide-eyed look at what makes your facility and market unique. Our discovery process is the first step in putting together a customized search engine marketing plan that is optimized to meet your business objectives.
Each account team that we assign has a minimum of 20 years of professional experience in search engine marketing. We are really good at creating results in the senior living space and are looking for high-performing partners that are ready to grow.
Search engine marketing (SEM) is a form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through paid advertising or organic ranking. The importance of SEM cannot be overstated as it is a crucial component of any digital marketing strategy for senior living communities.
One of the main advantages of senior living search engine optimization and search engine marketing is that it allows senior living communities to reach a highly targeted audience. By using specific keywords and phrases, senior living communities can ensure that their ads are only seen by people who are actively searching for the products or services they offer. This means that the audience is already interested in what you have to offer, increasing the chances of a conversion.
SEM also senior living facilities to compete with larger facilities. Traditional forms of advertising, such as television and print ads, can be very expensive and are often out of reach for small and medium-sized businesses. SEM, on the other hand, is much more cost-effective and allows small businesses to compete with larger ones on an even playing field.
Another advantage of SEM is that it provides businesses with measurable results. Unlike traditional forms of advertising, SEM allows businesses to track the number of clicks, impressions, and conversions their ads receive. This allows businesses to see which ads are performing well and which ones need to be tweaked or replaced. This helps businesses to optimize their campaigns and make data-driven decisions.
SEM also allows businesses to quickly respond to changes in the marketplace. With SEM, businesses can quickly adjust their campaigns to take advantage of new opportunities or respond to changes in consumer behavior. This makes SEM a highly flexible and adaptable form of marketing.
SEM also helps to increase brand awareness and build trust. When a business appears at the top of the search results, it is seen as an authority in its field and this can help to increase brand awareness and trust.
In conclusion, SEM is an important aspect of digital marketing as it allows senior living communities to reach a highly targeted audience, compete with larger companies, provide measurable results, respond to changes in the marketplace, and increase brand awareness and trust. Businesses that want to succeed in today's digital landscape should invest in SEM to ensure they are reaching the right people at the right time with the right message.